08 May 2014

Dot, dot, dot...

East Bay St., Charleston, S.C.
Quaintest little liquor store in Charleston. I can never post a picture of a S.C. liquor store without getting questions about the red dots so here is one explanation:

Red Dot Stores AKA Liquor Stores: Ever wonder why in South Carolina liquor stores have red dots as their sign? It started with Jesse Fabian a liquor store owner from Charleston and his sign man Alford "Doc" Wamsley. In 1945 the legislature enacted the requirement that sign lettering for a liquor store sign could not be any large than six inches high and four inched wide. After painting the correct size lettering on Jesse's store, they thought the letters were too small to be seen. Inspired by a pack of Lucky Strike cigarettes, Doc painted a red dot around the lettering. It spread all across the state. The reason you see a lot of stores using three dots with the letter A, B and C (one letter on each dot) is it stands for Alcohol Bureau of Control, the agency that oversee liquor stores. If you ask a local for a red dot store or a ABC store, chances are they will know what you need.