Where + Wear: Spoleto Festival USA
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Why is there a red dot on South Carolina liquor stores?
It is believed to have its origin in the South Carolina Constitution of 1895, article 8, section 11, which prohibited alcohol sales between sundown and sun-up. The red ball designates the sun and identifies the store as one that sells alcohol. The State newspaper, 10/03/1984, gave the following theory:
In the 1940s, the state was forcing liquor stores to shrink their signs dramatically, so as not to advertise alcohol too blatantly. Stores were allowed to use lettering only a few inches high on doors or windows. A Charleston liquor store "highlighted" the tiny lettering with a dramatic red dot, and everyone else followed suit.